Overnight Prints has an established and well respected affiliate program located on the AffiliateWindow.com affiliate network. Having over 2 years of success in their affiliate program on AW, they took a creative step toward relaunching their affiliate program and staying innovative in the way they do business between advertiser and publishers of their affiliate program. In relaunching their affiliate program on Affiliate Window, their ultimate goal is to "grow their publisher base with new and fresh publishers," according to the blog post on Affiliate Window. The end result of Overnight Prints re-doing their publisher program will result in increased revenue and deeper relationships with affiliates.
Related: Affiliate marketing journey
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