It takes a dedicated person to succeed in business. Things are shaky on a virtual rocky road until one learns to master the art of doing business on the web or traditionally. Identifying your target market on the web can be challenging at first but worth going the extra mile to achieve.
Four simple methods for winning over your target market:
- Create meaningful long form evergreen content daily or every other day (subliminally builds trust from your site readers w/o asking them to trust you)
- Don't be quick on the draw to pitch a sales squeeze page to pitch a product or service without first trying to establish some kind of rapport with them. Take time to get to know the customer-reader first and listen to their way of talking. Then formulate a judgment call on when you feel the appropriate time is to sell them.
- Identify people's needs through listening to them uninterrupted
- Staying consistent in engagement with your site readers/e-mail newsletter subscribers/video subscribers
While there's virtually unlimited ways to capturing and retaining your target market and keeping them in demand for your products and services, always know it's your creativity and way of doing things that sets your business personality apart from competitors in your niche and quietly determines where your business will be in the next 5 to 10 years.
Related: Using demand creation to meet revenue agendas
Always have an open mindset to adapt quickly and keep a sharp ear to your customers, because its through conversing that they give away clues and keywords to what they seek which is your opportunity to serve them and stand out from competition.