One thing many people don't know about starting a business online is that you can work on it in your spare time. You can keep a day job, work on your college degree, not worry about paying employees, and maintain a piece of mind building your business on the web from scratch. While it takes a significant amount of time before you experience surges of organic search engine and social networking traffic, building an online business teaches you people skills and patience.

Ever thought about starting an online business and worry if you can achieve it? Take a listen to the video above from American Express OPENForum and gain creative ideas how to approach starting an online venture from scratch, while striving for excellence to manage time multitasking.