eBaY Says Most Retailers Expect Strong Online Holiday Sales

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  • Contributing Editor
    Administrator
    • May 2014
    • 2704



    eBaY Says Most Retailers Expect Strong Online Holiday Sales



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    eBaY says the following concerning online retail sales:

    "More than three-quarters of surveyed retailers expect 16% growth in digital revenue during the coming holiday season over last year according to a PwC survey. Last year holiday online retail sales grew 15%, according to comScore Inc., which tracks consumer web activity.

    Top retailers in certain categories will see much bigger online sales increases, says Steven Barr, PwC's U.S. retail & consumer leader. "While we expect to see digital revenue increases in the mid to high teens on average, we believe the leading retailers can expect a 40% to 50% increase in digital revenues this holiday season,” Barr says. “There will be clear winners and losers, and those winners will be focused on health and wellness, athletic leisure and innovative products in the consumer electronics space."

    In the consumer portion of the survey, 15% of respondents says they plan to shop exclusively online on Thanksgiving Day, while 20% will venture out to stores. Shoppers expect to make some 79% of online purchases on a PC and 12% on smartphones or tablets during the holiday season.

    Overall the report suggests consumers are cautiously optimistic heading into the holiday season. 53% plan to spend the same amount as last year and 32% plan to spend more. Price is the primary driver of shopping choices followed by sales and promotions. Online shoppers remain resistant to paying for shipping, as 83% in this survey say standard free shipping would make them extremely likely to make a purchase."

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