Kontera, a successful Israeli company that grew into into an inspiring and well-known empire of success rolls out a new revenue generating addition for Kontera publishers. The company seeks to help publishers stay on top of their online marketing and content publishing game.
An e-mail was received from the company in letting publishers know a new revenue stream is now available, that will help publishers who seek to earn more money online from their content to opt-in to this new stream of online ad revenue.
The following message reads:
"Kontera is excited to offer the first of several new offerings for publishers. These new products are extensions of what we do today and are intended to deliver revenue and value for our publishers. The Retargeting offering is part of our Audience Program and leverages our unique ability to understand and assess user interest via our semantic engine in order to yield greater revenues for our publishers. It is only available for our Direct Advertisers, will NOT cannibalize what we do today, and holds no technical downside (meaning no impact on page load speed).
Kontera's Retargeting presents a unique opportunity for publishers to earn additional revenues from Kontera ads that they already serve. Kontera finds interested consumers on our publisher sites and qualifies their interest by leveraging our Synapse technology. When we see these users elsewhere on the web we will show them relevant banners and share the revenues with the publisher where the user first expressed interest.
The value for the publisher includes:
1) Additional revenue (we are projecting 10-20% more on average once the entire Audience Program is fully operational)
2) No technical requirements
3) No change to user experience
4) Ability to participate in exciting growth area in advertising
We have created a page for you to review all the materials regarding this offering here. Kontera has several initiatives coming in 2011 which we hope you will participate in.
To get started, there is very little to do:
1) Review the amendment to the terms of service available for download here
2) Add content to your privacy policy that includes the universal NAI user opt-out link (see suggested content here)
We also strongly recommend you add a link from every page where your site allows collection of user information to your privacy policy directly to the boilerplate language section (2nd point above). Unless you log into the Publisher Center and select to opt-out of the program (under Site Settings in the Kontera Setup tab), we will consider you have agreed to participate in the Audience program. As a participant, you are bound by the terms in the amendment (available here) which means you will add the suggested content and link to your privacy policy.
If you choose to opt-out of the Audience Program, you must change your setting in the Publisher Center (under Site Settings in the Kontera Setup tab). However, your use of the ContentLink Service remains in effect without change; you will only be excluded from participating in the new Audience Program.
Most, if not all, future audience offerings will fit into these terms of service changes; if these terms of service do not suffice then we will provide plenty of notice and inform you of any future changes.
Lastly, Kontera wants to reassure our publisher partners that we recognize that these new services carry a great deal of concern over user privacy. Kontera takes user privacy extremely seriously. Kontera has been working for several months to make sure we are completely compliant with the privacy practices already standard in the marketplace today, even exceeding them, prior to launching these new products."
Good Company for Affiliates to Partner With
Kontera is a fantastic company to partner with. They are known to help major U.S. companies succeed in their online advertising and marketing efforts. If you're not a publisher yet of Kontera, take time to fill out the online application to become a potential Kontera publisher. DrewryNewsNetwork is not being paid to say this.
Update: Kontera is now Amobee publisher solutions. Learn more about Amobee publisher solutions