Using Paper.li and Pinterest for #SocialMediaMarketing

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  • Contributing Editor
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    • May 2014
    • 2709



    Using Paper.li and Pinterest for #SocialMediaMarketing



    Realtime Website Traffic




    Paper.li is one of the web's most popular content aggregation service. Have you heard of it? If not, now you know and will have the ability to flirt with their technology of using it to amplify the reach of your blog or website content to potentially reach new audiences.

    According to Bloomberg BusinessWeek, the content aggregation service started out as a small Swiss online startup. With Paper.li, you can syndicate your personal twitter stream and create an online newspaper for others to view. The benefit of doing so is it drives traffic to your tweets and RSS feeds you syndicate into the Paper.li content aggregator. You can also aggregate other content for your personal viewing into Paper.li such Bloomberg, CNN, Forbes, Google +, NBC, New York Times, OPENForum, Reuters, TechCrunch,The Economist, Time, and more. Syndicating your content to Paper.li as a publisher and creating an online newspaper with this service possibly increases traffic and natural SEO backlinks. The possible benefit is an increase in online sales and steady streams of long term traffic. Respected internet millionaire and motivational speaker Guy Kawasaki discusses Paper.li on YouTub as a means of natuirally growing your online business.

    Syndicating your personal RSS feed in your online paper will allow you to easily share content with others. You can simply promote your Paper.li by way of Facebook, e-mailing family and friends, and consistently creating lots of quality content for people to read and enjoy.



    Related: Blogging your way to good money

    When it comes to syndicating your content on multiple social platforms as a means of cost free advertising and effectively conveying your marketing messages, you want to have your content seen almost everywhere across the web. Striving to reach new audiences and keeping them engaged should be a top priority of bloggers and marketers. Doing so not only reaches new audiences without spending one dime on PPC advertising, but forges and sustains positive relationships in longevity and increases online revenue potential while using the energy of others to share your informative content with others and gain additional free advertising.




    Pinterest for Business



    Pinterest stands in a class by itself. Starting from humble beginnings like many of today's successful billion dollar internet companies, they took a small idea and critiqued it. Pinterest was not successful when they first came into existence. Unphazed by not getting things done in a certain period of time and experiencing the kind of success instantly hoped for, founder Ben Silbermann successfully transformed the fate of the world's most popular online pinboard.

    Pinterest is versatile to the point of almost doing anything with it to promote your business and affiliate links. Users can browse other pinboards for inspiration, re-pin images to their own collections or ''like'' photos. Pinterest's mission is to connect everyone in the world through the things they find interesting via a global platform of inspiration and idea sharing. Founded by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp, the site is managed by Cold Brew Labs and funded by a small group of entrepreneurs and inventors.

    Social Networking on Pinterest

    The goodness of Pinterest is that everyday individuals and corporations can sign up for a free account. Once accepted, users are able to completely fill out their Pinterest profiles. Once your Pinterest profile is completely filled out, you'll have the option of including links to social networking profiles. In addition, if you own your own website or blog hosted on your own dedicated server, Pinterest asks you to verify your site by downloading a small HTML file and up loading it to the root section of your Web server. Once the Pinterest HTML verification file has been successfully uploaded to be root "public_html" section of your Web server, site owners can then click the verification tab inside of their Pinterest settings dashboard, and authenticate their sites URL. Once URLs are verified by Pinterest automated website verification system, your URL will be automatically linked on the homepage of your pin board. This is a good practice for people and companies who’s websites hosted on their own servers are looking to boost SEO and get more traffic from across the web.



    Related: Forbes talks Pinterest

    Additional Profiles you can link to your Pinterest account are Twitter and Facebook. Making your Facebook and Twitter profiles to your Pinterest page helps increase friend requests to your Facebook profile and Twitter followers. When people and companies pin to their Pinterest pin boards, links are automatically embedded in the new pins to Pinterest pin boards. There's a unique benefit of having links automatically inserted in every new pin pinned to Pinterest profiles. The benefit is increasing the probability of getting traffic directly going to a specific page such as a blog post, affiliate site, or landing sales squeeze page for the intent of getting a sale in the moment or capturing an e-mail address for the purpose of permission-based e-mail marketing. For example, if you have a blog or a webpage talking about printing out coupons online and promote those links specifically to a certain category on your Pinterest pin board, chances are you’ll receive free and targeted traffic to that specific page you just pinned. This is how people and companies drive traffic from Pinterest free of charge. However, while promoting your own links and offerings to your Pinterest pin board, it's always a best practice to think of others who have Pinterest pin boards and pin their links and pictures to relevant categories on your boards. This is how everyone who has a profile on Pinterest reciprocally helps others succeed by way of "repinning pins from others on Pinterest."


    Search Engine Benefit

    As previously mentioned, pinning content to relevant categories on your board helps increase search engine optimization for blogs and websites. Pinterest is not to be ignored when looking to effectively boost SEO backlinks and improve traffic." Pinterest is an online pinboard: a place where you can post collections of things you love, and “follow” collections created by people with great taste.


    Stats for Pinterest

    Pinterest is ranked #13 in the world according to the three-month Alexa traffic rankings. Roughly 28% of visits to the site consist of only one pageview (i.e., are bounces). They rank among the elite on Alexa.

    Pinterest backlinks assists anyone’s site striving for excellence to garner more traffic, improve SEO, increase positive online reputation, and move up successfully in search engine results pages. The key to success is to pin quality content. If you're promoting affiliate program or affiliate links directly on your blog post or website page, it's a best practice to pin the direct URL of your blog page or webpage with the affiliate link offering in it. This way, you’re raising your site reputation by getting a link from Pinterest to that specific page as search engine will quitely notice and consider raising you in the SERPs.

    Related: Forbes - Pinterest is the next social media giant

    Related: Pinterest for free traffic

    Bloomberg and everyone else understands the positive benefits associated of owning a Pinterest account and persistent pinning.


    Create Your Pinterest Account Now

    Your grand opportunity lays before you to register now if you're not using Pinterest for business. There's numerous ways to use the popular pinning platform to generate business and potential revenue online all free of charge. Creativity, effort, and time is the investment required on your behalf. Why put it off when you can use Pinterest to get more business without cost? They help revolutionize the way the internet keeps quality information organized. Surely, Pinterest is a wonderful avenue for publishers and companies to get organized with sharing quality and meaningful content and tapping into unlimited revenue generation potential. And never overlook the fact sharing content and affiliate links on Pinterest builds trust and keeps people coming back for what you have to offer. Put people first by sharing good content with them and you'll always repa positive financial rewards.
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