It looks like it has much potential to flourish. It looks as if they're potentially offering a free ad listing for the moment. Who are they? Yellow Pages.
Savvy marketers, traditional small businesses, and bloggers who sell products and services can create a free business listing and possibly get their business found in a shorter time. As far as search engine marketing goes, it possibly sounds if if the YP listings get indexed by major engines like Bing.com, Google.com, and YaHoO.com If so, that means raising the potential to get found in search engine results pages and potential backlinks from YP, which is an online reputation booster.
The online yellow pages is searched by millions of people looking for all kinds of things. With your blog or website listed in the YP directory, that alone can open the door to untapped business potential. This can be you.
Find out more about how you can possibly create a free listing so your business can be found online. If your online startup just came into existence and new to the web, YP.com will be a good place for you to list your business and possibly get new customers.