Paid Advertising vs. Content Marketing: Which One is Better?

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts
  • Contributing Editor
    Administrator
    • May 2014
    • 2705



    Paid Advertising vs. Content Marketing: Which One is Better?



    Realtime Website Traffic






    5 truths about driving traffic to your affiliate links, blog, website, or improving SEO:
    • You need "lots and lots of content" on your blog or website to place yourself in the prominent position to benefit from free search engine traffic years to come
    • PPC advertising (pay per click) is effective: however, if you don't know what you're doing and how to setup effective campaigns that don't break your pockets, you can end up broke and clueless how to use pay per click paid advertising to drive traffic to your affiliate links and blog-website.
    • Content is and always will be king on the internet. If you don't know what you're doing with PPC, get in the healthy entreprenurial mindset to get consistent with writing 1,500 to 2,000 words daily for your blog or website. Share your content after your publish it on Pinterest.com, Slack.com, Twitter.com, Facebook.com, and in YouTube.com videos.
    • Pay per click a dvertising, if done the right way, can make you an affiliate marketing side hustle millionaire. You have to believe in yourself and do the transformation business work. And, don't quit when you discover your PPC campaigns are not producing an instant ROI (return on investment).
    • Making money online is not a get rich quick overnight operation.


    Below is the YouTube video transcript from the Archanna Gaarg channel discussing the topic of not paying for AdWords.Google.com.

    __________________________________________________ ___________




    00:00
    hello everyone welcome to another power
    00:03
    talk with archana
    00:04
    today i have with me the search engine
    00:06
    optimization guru
    00:08
    david is a part of my professional
    00:10
    network based in puta
    00:12
    united states he's the superman of the
    00:14
    media industry
    00:16
    who beat a billion dollar company almost
    00:18
    a decade ago
    00:20
    by outranking them on google the
    00:23
    president of
    00:23
    seo national he writes for forbes has
    00:27
    been featured in publications including
    00:29
    entrepreneur magazine buzzfeed usa
    00:32
    weekly and has helped
    00:34
    high profile clients make more money
    00:37
    than they used to in a year he is the
    00:39
    search
    00:40
    engine optimization guru who's here to
    00:43
    help all of us
    00:44
    out notch up our game without emptying
    00:47
    out
    00:48
    huge money from our pockets let's
    00:50
    welcome my very special guest
    00:53
    damon on board hello demon how are you
    00:55
    doing
    00:56
    hey jenna thanks for the opportunity to
    00:58
    chat
    00:59
    good so looking forward to speak to you
    01:02
    and spread awareness
    01:03
    and light up the game of search engine
    01:06
    optimization
    01:07
    great damon damon everybody has been
    01:10
    talking about how companies can still
    01:12
    appear
    01:12
    on the first researchers on google
    01:14
    without having to
    01:16
    pay for google ads now what is that
    01:18
    trick that you have been working on
    01:21
    and making and helping companies make
    01:23
    lots of money
    01:25
    please share it with my audience yeah
    01:27
    there's a couple things we can talk
    01:28
    about so
    01:29
    when you go to google there's a few
    01:31
    results that show up so
    01:33
    if there's a paid ad there there can be
    01:35
    zero paid ads
    01:36
    but no more than four at the top and
    01:38
    then after that is the organic the
    01:40
    non-paid results and so that's where i
    01:42
    work on is building up the credibility
    01:44
    of a website to be in those non-paid
    01:45
    results
    01:46
    so what's interesting though is even
    01:48
    with the paid ads even though they
    01:49
    technically can show up higher
    01:51
    they actually get clicked on less than
    01:53
    the organic results so
    01:55
    the organic results get 10 to 40 times
    01:58
    more clicks depending on the industry
    02:00
    and it's because
    02:01
    visitors kind of ignore the ads you know
    02:04
    most people do because they know that
    02:05
    they're a paid ad
    02:06
    so to show up higher in those spots
    02:09
    there's a lot that goes into it but it's
    02:10
    primarily two types of things
    02:12
    one of those things is the reputation of
    02:16
    your website what's called on-page
    02:18
    optimization
    02:18
    so how quickly does it load is it
    02:20
    mobile-friendly does it have good
    02:21
    content
    02:22
    and then the second category is what's
    02:25
    called off page optimization so that is
    02:28
    external credibility do other websites
    02:29
    link to you or talk to you
    02:32
    you show up in the news so it's a
    02:33
    combination of the on page and off page
    02:36
    building up the reputation of the site
    02:38
    over time is how you end up showing up
    02:39
    in those spots
    02:41
    wow i think that's a lot i mean this is
    02:43
    the first time i'm hearing about on-page
    02:46
    and off-page reputation
    02:47
    of your website something really
    02:49
    interesting and i'm sure
    02:50
    my audience would love to explore this
    02:53
    in fact audience you must note
    02:55
    damon has been giving free workshops to
    02:59
    people to understand what is this search
    03:01
    engine optimization all about
    03:03
    so that is something you must catch on
    03:05
    great
    03:06
    so david tell me one thing what is the
    03:08
    secret of having
    03:09
    huge number of followers that grow
    03:11
    organically
    03:12
    and you don't even have to pay for it so
    03:14
    what is this you know a
    03:16
    gambit all about where you can create
    03:18
    that kind of traffic on your website or
    03:20
    maybe even on your linkedin pages
    03:23
    yeah so you can kind of divide this into
    03:26
    a couple different topics so
    03:28
    your social media following of followers
    03:30
    is different than your
    03:31
    organic traffic on your website now your
    03:33
    followers can contribute
    03:35
    to your traffic but i think probably
    03:37
    what the question is is you know how do
    03:39
    you grow
    03:39
    a social media following organically and
    03:42
    so
    03:43
    um where i found success is
    03:47
    is what through what's called social
    03:49
    proof which is kind of giving away your
    03:50
    expertise without expecting anything in
    03:52
    return
    03:53
    so i had actually turned off all my
    03:55
    social media profiles a couple years ago
    03:56
    because i'm a pretty private person as
    03:58
    far as my personal life and so i didn't
    04:00
    really want to put out
    04:02
    you know things about my wife and kids
    04:04
    on facebook
    04:05
    and so i disabled all that but then i
    04:07
    realized well maybe i can still use it
    04:09
    but more on the business side and
    04:11
    showcase my expertise and help people
    04:13
    with seo questions
    04:14
    so i turned everything back on and
    04:16
    focused more on giving away all that
    04:18
    advice for free
    04:19
    and so what happened is within the first
    04:22
    12 months that
    04:23
    increased sales by another six figures
    04:25
    and that was without
    04:27
    doing any sales pitches and so what i
    04:29
    mean is i would get on there
    04:30
    and i would answer questions or i would
    04:32
    do a post that would say
    04:33
    here's how to solve an seo problem and i
    04:36
    would not
    04:37
    ask them to click on my website i would
    04:39
    not send them to
    04:40
    a funnel i would not have any call to
    04:43
    action i would just
    04:44
    give that advice and so what would
    04:46
    happen is my audience would grow or
    04:48
    people would tag other people in the
    04:49
    comments
    04:50
    and bring them into my network so when i
    04:53
    connect with people on linkedin
    04:55
    i don't spam them with messages to
    04:58
    go to my website i don't live in the
    05:00
    private messages
    05:01
    i just want them in my network so then
    05:03
    they can be exposed to my content
    05:05
    which shows them my expertise which
    05:07
    builds trust and so then
    05:09
    when they need seo then i stay top of
    05:11
    mind and then we've also established a
    05:13
    relationship and so they're more willing
    05:14
    to proceed with
    05:16
    with doing seo wow i think that's a very
    05:20
    very intelligent
    05:21
    move damon there i mean being a giver in
    05:24
    itself is something really huge and
    05:25
    something which
    05:26
    everybody welcomes today and i think
    05:28
    that's a very intelligent way of telling
    05:30
    people hello i have an expertise
    05:32
    and you can definitely make a lot of
    05:34
    benefit out of it
    05:36
    lovely great i think that's really
    05:37
    amazing great thought there
    05:40
    damon demon people have been talking a
    05:42
    lot about a great content you know you
    05:44
    know if there is a great content that's
    05:46
    another way
    05:47
    of you know creating um you know traffic
    05:49
    on your website
    05:50
    or your linkedin pages what do you have
    05:53
    to add to this i mean is that really
    05:55
    something that really makes a lot of
    05:56
    difference to help people
    05:58
    stay on the mind of the clients all
    06:00
    along
    06:01
    yeah it helps because google wants to
    06:05
    provide an
    06:05
    answer to the customer to the searcher
    06:08
    so the more
    06:09
    unique content you have that solves that
    06:12
    problem
    06:13
    or answers that question then the more
    06:15
    google is likely to show
    06:17
    show your website because google wants
    06:19
    to provide the good answer so then that
    06:21
    searcher says wow google helped me solve
    06:23
    that problem quickly
    06:24
    next time i'm going to come back to them
    06:26
    again so
    06:27
    it builds a trust between it builds
    06:29
    relationship between google and the
    06:30
    searcher
    06:31
    and so the more that you help google
    06:33
    look good the more they will
    06:34
    show you so it's kind of like the same
    06:37
    thing we talked about social proof where
    06:39
    you
    06:39
    give away advice freely and build that
    06:41
    expertise up
    06:42
    you can do that same thing with search
    06:44
    engines through blog posts and content
    06:45
    creation as long as it's unique
    06:47
    you know don't focus on just producing a
    06:50
    bunch of blog don't focus on quantity
    06:52
    without the quality it'd be better to do
    06:54
    you know two or three pieces a month
    06:56
    that are really well written instead of
    06:58
    doing
    06:58
    you know 10 a month that are just short
    07:02
    and you know not well researched not
    07:03
    unique don't have any added value so
    07:06
    content can go a long way it's a little
    07:07
    bit of a slow play because
    07:09
    you know it takes time to write it takes
    07:11
    time to distribute it takes time for
    07:12
    google to see the content
    07:13
    but once it starts seeing that you're
    07:15
    consistent with it then it'll accelerate
    07:17
    a little quicker
    07:19
    no i think that's quite right you've
    07:21
    actually put it the right way
    07:23
    it's important to create that value for
    07:25
    people to know that yes google can solve
    07:27
    so actually we are working for google
    07:29
    all along
    07:30
    honestly great i mean that's actually a
    07:33
    very important message out there so
    07:34
    make sure that your you content is
    07:37
    absolutely unique and
    07:38
    solves a purpose solves a problem for
    07:41
    the you know the person who visits that
    07:42
    site
    07:43
    great lovely so what are the kind of
    07:45
    website changes you would suggest you
    07:47
    know so that people
    07:48
    engage and their websites come to life
    07:51
    completely what changes would you
    07:52
    suggest for two people
    07:54
    on their websites it's actually probably
    07:58
    opposite of what many people would think
    07:59
    i would say to
    08:01
    not add more things i would say to
    08:02
    remove things um so the more simplistic
    08:05
    your website is
    08:06
    the the easier it is for your visitors
    08:08
    to navigate
    08:09
    and then also the more items that you
    08:11
    remove the quicker the page speed
    08:13
    becomes so
    08:14
    a lot of the times usually the most
    08:16
    simplistic
    08:17
    clean website performs and has higher
    08:20
    conversions than
    08:21
    the crazy design ones now they might
    08:24
    look really cool
    08:25
    but it doesn't increase your conversions
    08:27
    it slows down the page
    08:29
    so i'm not saying there aren't websites
    08:31
    that look amazing and
    08:32
    but they don't perform as well compared
    08:35
    to a simplistic website
    08:36
    so i would actually focus on being
    08:38
    really clear
    08:40
    in what your value is really clear in
    08:42
    your call to action really clear in
    08:43
    whether it's a button or a phone number
    08:45
    or a form and
    08:47
    focus on get holding the hand of your
    08:49
    customer
    08:50
    your searcher your visitor to get them
    08:53
    immediately to the answer or the
    08:54
    solution that they're looking for so i
    08:56
    would focus on simplicity more than
    08:57
    adding new things wow i think this is a
    09:02
    quite uh you know lighting a bulk kind
    09:04
    of a thing you know wow i mean
    09:05
    this is really amazing i don't think
    09:07
    anybody has ever thought about it
    09:09
    making a website which is very clean it
    09:11
    talks about call to
    09:12
    action everywhere something which is
    09:15
    very simple because it definitely you
    09:17
    know
    09:17
    doesn't eat up a lot of time loading and
    09:19
    uploading i think this is really amazing
    09:21
    something new
    09:22
    so audrey this is something you really
    09:23
    need to watch out on and make sure that
    09:25
    your websites are much cleaner
    09:28
    you know and very simple you know so
    09:30
    that they don't take much time to
    09:32
    um load and also have call to action
    09:34
    each time so that your customer the
    09:36
    client can navigate from one end to the
    09:38
    other
    09:39
    it's very you know smoothly absolutely
    09:42
    great lovely
    09:42
    so you know i have also heard you know
    09:45
    damon people are talking about a lot of
    09:46
    broken links or dead pages or the active
    09:49
    pages
    09:50
    does that contribute on the website's
    09:52
    poor performance on google search or
    09:54
    what are these things that really you
    09:56
    know creates a havoc
    09:58
    yeah it can because it goes back to what
    10:00
    we said where
    10:01
    you know google wants to present a
    10:02
    website that has a good user experience
    10:04
    because then that makes google look good
    10:05
    so the problem is
    10:06
    if google sends a searcher to your
    10:08
    website and then they go to your website
    10:10
    and they hit a dead page or they start
    10:12
    clicking on broken links
    10:13
    then that's not a good experience and so
    10:15
    google will
    10:17
    they may not penalize you for it they
    10:18
    just won't reward you for it as much as
    10:20
    another website that doesn't have that
    10:22
    bad experience
    10:23
    so google basically says treat us like a
    10:26
    customer
    10:27
    and so customers don't like poor
    10:29
    experiences they don't like clicking on
    10:31
    dead pages they don't like slow loading
    10:33
    websites
    10:33
    so all those things that you as a
    10:35
    listener don't like about websites
    10:37
    google doesn't like those things easier
    10:39
    so there are obviously a lot of more
    10:42
    technical things that go into seo
    10:44
    but the the really simplistic
    10:46
    understanding
    10:47
    is just do things that you like yourself
    10:51
    fix problems that you don't like to see
    10:53
    yourself
    10:55
    yeah yeah i think you're quite right
    10:57
    there nobody would like to go to a page
    10:59
    that doesn't say anything if we click on
    11:01
    it it should take us
    11:02
    navigate us from one information to the
    11:04
    other so that the experience is more
    11:06
    engaging rather than finding ourselves
    11:09
    in a no man's space you know i think
    11:12
    that's absolutely right
    11:13
    so tell me one thing damon everybody
    11:16
    today is
    11:17
    you know going towards the digital world
    11:19
    the digitization
    11:20
    is the word today you know people are
    11:23
    not moving out of their house
    11:24
    all businesses in fact even homemakers
    11:27
    they have come up with
    11:28
    their websites they'll be selling things
    11:30
    on e-commerce a lot of women are writing
    11:32
    started writing blogs people have
    11:33
    started writing blogs students and sarah
    11:36
    started writing blogs so what are those
    11:38
    tools you would
    11:39
    you know want people to understand so
    11:41
    that it creates a magic there and you
    11:43
    know they
    11:44
    you know get attention from people their
    11:47
    effort should not go
    11:48
    waste yeah if if you're going to write
    11:51
    like we said before focus on solving
    11:54
    problems or unique
    11:56
    content and there's a good free tool
    11:58
    called answerthepublic.com
    12:00
    what that website does is it helps you
    12:03
    better understand
    12:04
    what your customers and buyers and
    12:06
    visitors
    12:07
    it helps you get into their mind a
    12:09
    little bit because it collects data from
    12:12
    you know one example is if you go to
    12:14
    google and you start typing out a search
    12:16
    and then it says well i think you might
    12:17
    want one of these other five
    12:19
    results and it does what's called
    12:21
    autocomplete so what autocomplete is is
    12:24
    google is telling you well most the time
    12:28
    when somebody starts typing the words
    12:30
    that you've typed they want one of these
    12:31
    things
    12:32
    and so that is google very clearly
    12:33
    telling you what a lot of people search
    12:35
    about
    12:36
    and so answer the public we'll use data
    12:38
    like that
    12:39
    and it'll tell you the who what when
    12:42
    where and why and all these different
    12:43
    things about your keywords so
    12:45
    whatever it is that you want to write
    12:47
    about don't
    12:48
    guess what to write about go type that
    12:50
    word and answer the public and see what
    12:52
    types of questions and problems your
    12:53
    audience is
    12:54
    already asking to be solved and then
    12:57
    that way you can write about a very
    12:59
    specific topic instead of just guessing
    13:02
    wow i think that's really intelligent
    13:05
    audience i think
    13:06
    this is something very intelligent even
    13:08
    has brought forward
    13:10
    we need not just keep thinking and
    13:11
    racking our brains about
    13:13
    what we need to write about and worry
    13:15
    about our content
    13:16
    the moment we type something there
    13:18
    there's so many hosts of options that
    13:20
    appear and that's what your game plan is
    13:22
    we need to stick to that so that because
    13:24
    people are waiting to hear
    13:25
    that and that is what we need to write
    13:28
    up our blog on
    13:29
    lovely great they will tell me one thing
    13:32
    there is something called schema
    13:34
    so what is that all about so schema
    13:38
    before i define it let me kind of
    13:39
    explain what google does when it comes
    13:41
    to your website so when google comes
    13:43
    your website it
    13:44
    reads the content and then it looks for
    13:46
    links and then when it sees the links it
    13:48
    follows those to the next page
    13:49
    and then reads the content again and
    13:51
    then it repeats that and so when it's
    13:53
    reading your website it says
    13:55
    i think that this page is about a b
    13:58
    and c then it goes to the next page and
    14:00
    it says i think this page is about x y
    14:02
    and z
    14:03
    now obviously google is super smart and
    14:05
    so it's pretty accurate in what it
    14:07
    thinks and assumes but what schema does
    14:10
    is a little snippet of code you don't
    14:13
    see it on the page it's just in the code
    14:15
    and it tells google no i don't want you
    14:17
    to think that this is abc
    14:19
    i am very specifically telling you it is
    14:22
    for sure abc
    14:24
    so you use schema on things like your
    14:26
    phone number your address your product
    14:28
    titles your product prices so when
    14:31
    google comes to a product website
    14:32
    without ski
    14:33
    excuse me without schema it says i think
    14:36
    this is the product name
    14:37
    i think this is the product price but
    14:39
    when you wrap the schema code within it
    14:41
    then it says i am telling you for
    14:44
    certain
    14:45
    this is a product name this is a product
    14:47
    price so it helps google understand more
    14:49
    confidently
    14:49
    what your content or product information
    14:51
    is about
    14:53
    i think we all are working for google
    14:56
    here
    14:57
    oh my god we're simplifying google's job
    14:59
    huh
    15:00
    damon are we hoping to have another
    15:02
    internet explorer by the name
    15:03
    damon because you have completely
    15:07
    you have completely given i think google
    15:10
    should be worried now yeah
    15:12
    his game is over is it no
    15:15
    no i mean uh i think i think it's just
    15:18
    the seo is really just
    15:21
    simple things yes there's technical
    15:22
    things but it it's really just good
    15:24
    content good user experience and good
    15:26
    credibility i mean even all these new
    15:28
    things that come out like voice search
    15:30
    like that is still the answers from that
    15:33
    voice search is still coming from good
    15:34
    content
    15:35
    and so all these new things that come
    15:37
    along if you just stick to
    15:39
    becoming really efficient at the core
    15:42
    concepts of seo
    15:43
    then you don't have to worry about all
    15:45
    these new things and these new
    15:46
    algorithms because all they are doing is
    15:48
    trying to improve the quality so if you
    15:50
    just focus on that
    15:51
    to begin with then then you can kind of
    15:53
    minimize it worrying about all these new
    15:55
    algorithms and changes and whatever else
    15:57
    is new
    15:58
    yeah right very well said great okay so
    16:02
    they will tell you something about
    16:03
    how can we restrict people spamming our
    16:06
    inboxes is there any way to do that
    16:10
    well any trick to it if if it's on a
    16:13
    contact form
    16:14
    um you know on your website then
    16:16
    depending on how your website is built
    16:17
    there's you know a lot of listeners
    16:19
    probably use wordpress so i'll give it a
    16:20
    wordpress example
    16:22
    um on wordpress if you use a plug-in
    16:24
    called contact form 7 which is a
    16:26
    popular contact plug-in in that there is
    16:30
    an ability to turn on what's called a
    16:32
    honeypot
    16:33
    now what honeypot is which is different
    16:36
    than captcha we've all seen cap show
    16:38
    where you have to
    16:38
    input you know a math equation or click
    16:41
    on something
    16:43
    so that the problem with capture though
    16:45
    is it's bothersome or it's annoying
    16:48
    or you can make a mistake and what the
    16:51
    difference is is a honeypot
    16:53
    it's called a honeypot because they're
    16:54
    talking about attracting bees to honey
    16:56
    and so you're you're attracting spam
    17:00
    to your trap and so what it is is it's a
    17:02
    little hidden piece of code it's
    17:04
    basically like if you have a
    17:05
    if you have a form that says name email
    17:07
    and phone
    17:08
    there's also a hidden hidden field
    17:11
    that you as a searcher you as a visitor
    17:14
    don't see with the human eye
    17:16
    but in the code the bots see a field
    17:20
    and so they fill it out and so what it
    17:23
    does is it triggers
    17:24
    and says well real people if this was a
    17:27
    real person they couldn't see that they
    17:28
    couldn't fill it out
    17:29
    so a real person will let them through
    17:32
    because
    17:33
    that field is empty because they didn't
    17:35
    see it but if that field gets
    17:37
    completed and filled out only a bot
    17:40
    could do that because only a bot can see
    17:41
    it in the code
    17:42
    so if that honeypot is triggered
    17:46
    then your wordpress website won't even
    17:48
    bother you they'll say i know this is
    17:49
    spam i'm not going to send it
    17:51
    and so you can eliminate that so
    17:52
    obviously you can use captcha but i
    17:55
    i use honeypot on any plugins where it's
    17:57
    where it's available or any contact
    17:58
    forms where it's available
    18:00
    because then it's not intrusive right
    18:02
    because it just takes care of itself
    18:03
    we're not annoying the real customers
    18:05
    but it still solves the problem of the
    18:06
    bots and the spam
    18:08
    wow wow lovely so my audience is another
    18:11
    hack from damon
    18:13
    search engine optimization guru great
    18:16
    lovely
    18:16
    so david tell us something about your
    18:18
    book your book is
    18:20
    already a hit you have been on so many
    18:22
    publications
    18:23
    what is your book talking about what is
    18:26
    it my audience can
    18:27
    really catch hold of in that book what's
    18:29
    the secret
    18:31
    the the book was fun to write that was
    18:32
    new because i write a lot online but
    18:34
    this is the first time i wrote a book so
    18:36
    what i did is i took all of
    18:38
    the processes of my company at seo
    18:40
    national and then i put them in
    18:42
    a guideline but i also didn't want to
    18:45
    have the book be boring because an seo
    18:47
    book doesn't really sound that exciting
    18:49
    and so what i did is i also shared
    18:51
    stories of you know how i got into seo
    18:54
    some of the websites that i built we
    18:56
    talked about outranking a billion dollar
    18:57
    company so i share that story
    18:59
    and so i try to share fun stories so it
    19:03
    keeps your attention but also emphasizes
    19:05
    the power of seo
    19:07
    and so the further you get into the book
    19:08
    then the more details it goes into about
    19:10
    how to actually accomplish those things
    19:13
    wow our best wishes to you and i uh we
    19:16
    hope to keep
    19:17
    you know getting more and more books
    19:19
    from your mastermind there
    19:21
    and help people great that's absolutely
    19:24
    lovely damon
    19:25
    david what is those figures that you're
    19:27
    all the time talking about
    19:28
    saving the money you know of the uh the
    19:32
    big corporate clients how do you help
    19:33
    them save money
    19:35
    well there's a difference between
    19:38
    traffic from organic results and seo
    19:40
    versus paid ads so
    19:41
    you know paid ads there's nothing wrong
    19:43
    with paid ads if if they give you a
    19:45
    return
    19:46
    then that's fine but the nice thing
    19:48
    about the main difference between paid
    19:50
    ads and seo is that with paid ads you
    19:52
    always have to spend money
    19:54
    and so if you want more sales and you
    19:56
    have to spend more money towards ads
    19:58
    or like right now with things going on
    20:00
    with the coronavirus
    20:02
    if you can't spend as much and you have
    20:04
    to protect your money a little bit
    20:05
    then you end up getting less traffic
    20:07
    because you can't spend as much on ads
    20:09
    but with seo it's the opposite
    20:12
    the only downside to seo is that it
    20:14
    takes time
    20:15
    but if you have the patience to do it
    20:18
    once you start seeing the results
    20:19
    then it's not as crazy as paid ads
    20:22
    because then you're not always spending
    20:24
    money and so it's slowly
    20:25
    increasing your your rankings you're
    20:28
    slow which brings more traffic which
    20:29
    brings more sales
    20:31
    and so if it's just a matter of patience
    20:34
    so instead of having to throw more money
    20:35
    with paid ads
    20:36
    as long as you just allow more time with
    20:38
    rankings and it just continues to climb
    20:40
    so
    20:41
    when the chronovirus started hitting um
    20:43
    you know our clients are still just fine
    20:45
    because they don't have to worry about
    20:46
    their budget they don't have to change
    20:48
    their ad spend
    20:49
    we just continue doing seo and and they
    20:52
    don't have to worry about
    20:53
    paying more or less or stopping their
    20:55
    budget or stopping their leads
    20:57
    wow lovely great damon tell me one thing
    21:01
    you do really accomplished so much and
    21:04
    you're a young boy
    21:05
    okay so how does it feel
    21:08
    no of course i mean come on i mean the
    21:11
    last time when we spoke you had appeared
    21:12
    already appeared 17 times and today now
    21:15
    that you're talking you're already
    21:17
    18 times unfolds such a young age
    21:21
    what is it i mean what's happening how
    21:22
    does it feel when you sleep at night how
    21:25
    does it feel
    21:26
    appearing on folks list so many number
    21:28
    of times
    21:29
    how does it feel uh you know it's a it's
    21:31
    a cool accomplishment but
    21:33
    um i'm a little bit maybe i'm a little
    21:36
    bit different than other people
    21:37
    i don't you know i i have a goal and so
    21:40
    then i accomplish that goal and then
    21:41
    move on to the next thing so
    21:43
    it's i don't often stop
    21:46
    and say you know i'm done or that was
    21:49
    amazing i always have something new to
    21:51
    move on to
    21:52
    so i i do have to stop for me to realize
    21:55
    how exciting it is
    21:57
    otherwise i just move on to the next
    21:58
    project so you know i
    22:01
    as you said when we talked a while back
    22:03
    it was 17 times being featured in forms
    22:06
    and so then i just moved on to the next
    22:08
    piece of content the next feature the
    22:09
    next project
    22:10
    and so when it's 18 times it's just like
    22:12
    okay what's next and so i don't
    22:14
    um you know it's exciting but i i i
    22:17
    don't just stop there and then i just
    22:19
    move on to whatever the next
    22:20
    accomplishment i wanted to go to
    22:22
    wow that's so amazing and that's so
    22:25
    inspiring so motivating thank you so
    22:27
    much
    22:28
    damon tell me one thing when you look
    22:30
    back what is that
    22:31
    one thing that really brings a smile on
    22:34
    your face you really accomplished a lot
    22:36
    and we are really proud of you
    22:38
    but that one thing that gives you good
    22:40
    night's sleep that one thing that really
    22:42
    makes you smile when you're with your
    22:43
    family with when you are with your team
    22:46
    so what is that one message you would
    22:48
    like to give to people
    22:51
    i think the i'll answer this a couple
    22:53
    different ways so
    22:55
    what makes me proud is the ability to
    22:57
    have the freedoms
    22:58
    of you know being able to
    23:02
    not work 20 hour days as a business
    23:05
    owner
    23:05
    because i've and that's because i've
    23:07
    built processes
    23:09
    and so i'm really proud of the fact that
    23:11
    i've documented our processes and then i
    23:13
    can trust my team
    23:14
    with those procedures because i'm
    23:17
    confident in their ability to produce
    23:19
    good results because i took the time to
    23:21
    document those processes
    23:23
    and so that's what's going to create
    23:24
    what contributed to it but then that
    23:26
    gives me because of that that gives me
    23:27
    the freedom to
    23:28
    uh you know leave in the middle of the
    23:30
    day to go walk my kids to school or walk
    23:32
    them home
    23:33
    or you know in a normal day when they
    23:35
    had school before the growth of others
    23:37
    but you know it gives me the freedoms to
    23:40
    set my own schedule and so it's really
    23:42
    nice to be able to say hey
    23:44
    i made a an intentional effort to create
    23:47
    those freedoms and now i have them and
    23:49
    so that's exciting
    23:51
    wow lovely great demon it's really
    23:55
    inspiring to
    23:56
    have been speaking to you give us your
    23:58
    one power message as we would like to
    24:00
    wind up this lovely conversation
    24:02
    enlightening conversation a very useful
    24:04
    conversation with you
    24:06
    give us one power message to everybody
    24:08
    who's listening to you today
    24:10
    how to fight the odds and come up in
    24:12
    life what is your one power message to
    24:14
    everyone
    24:15
    we know you're a great leader yes we
    24:17
    know you're a great leader and you're a
    24:18
    very popular leader with people
    24:20
    we know that about you so what is your
    24:23
    message
    24:24
    uh i would i would say just to kind of
    24:25
    stay humble and um you know the thing
    24:27
    with social media is that
    24:29
    it glorifies success which is good but
    24:33
    you have to earn those wins
    24:35
    and social media doesn't show you the
    24:37
    processes that the people had to get to
    24:39
    before those accomplishments
    24:41
    and so you have to look at it more
    24:42
    simplistically and i i would say two
    24:43
    things one is
    24:44
    start so whatever it is that you want to
    24:47
    start whether it's a project or a
    24:48
    business or a new entrepreneur journey
    24:50
    you have to start don't overthink it
    24:53
    it's better to
    24:55
    start with minimal plans than to over
    24:57
    plan because even when you over
    24:58
    plan or plan at all most of those plans
    25:02
    change
    25:02
    once you actually start so you're going
    25:04
    to learn more by starting your thing
    25:07
    then by trying to plan for it and then
    25:08
    the second thing is once you start
    25:11
    don't stop because th that's what i was
    25:14
    talking about with social media
    25:15
    everybody sees
    25:16
    well my friend is successful or this
    25:18
    person is successful they've
    25:19
    accomplished these things
    25:20
    but they don't know that that person's
    25:21
    been doing it for 10 or 20 years it just
    25:23
    shows the last exciting thing
    25:25
    from the last 10 10 or 20 days
    25:28
    so start and then don't stop
    25:33
    great thank you so much damian thank you
    25:35
    so much for
    25:36
    you know energizing all of us and
    25:38
    putting that capsule and jolt of energy
    25:41
    into all of us with
    25:42
    your wise words thanks a lot for coming
    25:45
    on board and speaking to my audiences
    25:47
    thanks a lot and wish you all the best
    25:50
    in a great life
    25:51
    and stay corona negative yeah yeah
    25:54
    thanks for the opportunity to chat i
    25:55
    appreciate the time
    25:57
    thank you so much thanks a lot damon
    26:00
    that was forbes contributor search
    26:02
    engine guru
    26:03
    damon burton for you it's all about
    26:05
    creating a website that loads easily
    26:08
    have leaner pictures on your website so
    26:10
    they are easily loadable
    26:12
    have pages that are different from one
    26:14
    another with no repetitive information
    26:17
    on them have clear to action elements on
    26:20
    your
    26:21
    pages for clients and customers to
    26:23
    navigate from one page to the other
    26:26
    use schema for google to identify words
    26:29
    at what actually they are meant for i
    26:32
    hope these tricks really work for you
    26:35
    and get you better traction on your
    26:36
    websites your blog pages and your
    26:39
    wordpress pages
    26:40
    for more on google search engine
    26:42
    optimization
    26:44
    you know daemon button is your best bet
    26:46
    i wish you all the best
    26:48
    and stay tuned for more
    English (auto-generated)
    Up next
Working...
X