It's easy to forget past blog posts or webpages. You've already created the content, posted it and shared on Pinterest.com, Twitter.com, Facebook.com, LinkedIn.com and YouTube.com videos. But are you keeping track through internal analytics of how well that content is performing to this day? If you have no idea how well that blog post or webpage you published in the past is performing in Bing.com, Google.com and YaHoO.com, maybe it's time for you now to revisit that past content and do something for it to benefit from improved SEO.
Bing, Google, and YaHoO! thrive on selling paid adverts against relevant and informative content they crawl and index into search engine results pages from blogs, forums, news sites, and scholarly articles. When content from your blog or website is indexed in unpaid search engine listings and ads are sold against it, you have a chance of improving the position of your natural search listing over your competitor in the niche your content is about. How so? By going back to the old webpage or blog post and adding more content.
By adding more relevant content to a specific page or post on your site, you're also adding to the unique content of your site. Search engines will quietly take notice after publishing more content to the past post and take into consideration indexing you higher in organic, unpaid search engine results pages.
The end result? Increased probability of "free search engine traffic," possibly resulting in more affiliate revenue gained from your blog or website, increased shares by people sharing your content on LinkedIn, Twitter, Facebook, Pinterest and YouTube, and improving your status in online authority, thus making you a go to person as "Ask the expert."
Content is and always will be king online. The more content you publish to your blog or website that empowers others and putting people before profits, you'll benefit from solid relationships with your target reading audience and improved affiliate revenue from advertisements on your site years to come.