Search engine updates like Google Panda and Google Penguin one give content marketers a lot to think about. Unique content posted daily to any blog or website benefits from good search engine rankings in the long run. Informative content not only builds good search engine rankings, but, builds a loyal and targeted audience, keeping them engaged and coming back for more. Duplicate content is not a good thing to have on a blog or website because it hurts the reputationof the site. Duplicate content also hurts search engine rankings. Paid link building is like duplicate content and also hurts an online reputation, thus, getting you possibly kicked out of search engine results pages without notice, resulting in your hard work being in pain and putting you in a disposition of not earning any advertising revenue from affiliate programs.
If you use automated content posting programs to post content from another website, article directory, or post content from affiliate programs with affiliate links embedded within the content, you will hurt your overall search engine rankings. Some content marketers do this as an attempt to keep their site content fresh. Not a good idea. Google will notice duplicate content and affiliate links embedded within the body of the content. Google hates affiliate links. The solution to keeping site content fresh is to manually take the time to type a blog post or webpage. If you don't prefer typing, you can acquire a good speech recognition program where you can use the power of your voice to make words appear on your computer screen and then publish it to your site. When you use speech recognition to update content on your blog or website it inspires you to create content often throughout the day. Result? Better search engine rankings, improved page rank from Google, more people linking to your content, and slowly increasing your online authority as an expert in your niche.
Another thing to think about when it comes to content marketing is updating your site more than once a day. This means posting more than one blog daily. Yes, keeping your site updated with fresh content on a daily basis is good. Updating frequently throughout the day with unique and informative content propel you to be one step ahead of your blogging and Internet marketing competition. Not everyone is dotting their eyes and crossing their tees when it comes to updating content on their site every day. When you get out of your comfort zone of posting just one time daily and center posting 3 to 5 times daily, you're putting yourself in a positive position to get more traffic from search engines, content shared on social networks, increased back links, and possibly increase online advertising revenue from affiliate programs.
Creating unique content worth while reading is not easy. There are days bloggers and Internet marketers experienced something called "writer's block." Every content marketer experiences this. When this happens, it's always good to check out news in your local area online and post the video to your blog or website along with personal commentary. People you don't even know will take the time to stop by your blog site and read what you have to say. They will possibly leave a comment and share a link from your blog post on their Twitter, Facebook, or LinkedIn profile. By then sharing a link to your blog post they're actually giving you free advertising. You may possibly earn some ad revenue in the process. That said, when you feel you're experiencing writer's block just check out YouTube for your favorite videos or search news in your preferred search engine of choice to see what's going on in your local area and write your personal feelings in a blog post. This is one unique way of overcoming writer's block.
You can do anything you put your mind to. Creating unique content is challenging. Staying on top of your blogging A + game is possible if you retain a long-term vision for where you desire your Internet business to be later down the road. When you dedicate yourself wholeheartedly, you'll find a way to stay one step ahead of competition when creating content and finding unique ways to make content marketing work for you. Last but not least, the experience you gain in your Internet marketing journey as a unique content marketer will help you not only have a deeper understanding about business, but, teach you something about building and sustaining good relationships with people on social networks.
Fast fact: dedicated content marketers don't create content for the sole intention of sounding articulate to target audience. If that was the case, anyone can sound articulate online and earn a cool million bucks. In fact, dedicated content marketers create lots and lots of content with the intention of influencing the history of human thought and purchasing behavior. Did you know content marketing alone can influence someone to buy your product or service on the fly from an ad on your blog or website? Content marketing is also a heavy contributor to your “side hustle millionaire” earning potential.
The video above discusses the importance of effective content marketing and distribution. Not only does quality written content influence purchasing decisions, but it also improves brand loyalty among the target audience. Moreover, effective content marketing and distribution keeps people coming back for more with little to no effort. Content marketing in a class by itself, when done effectively, sells itself automatically.
Effective forms of content:
- Articles
- Blog posts
- E - newsletters
- Infographics
- Podcasts
- Press release
- Youtube.com videos
Other forms of good content also consists of creating blog posts or web pages and answering people's questions personally on your site. This shows you're genuinely interested in your target audience and concerned about their thoughts. Showing concern about people on your blog or website by asking questions personally and taking personal time to interact with your target audience increases return on investment, online Revenue potential, and puts you closer instantly to achieving [side hustle millionaire] status. This is why it pays to write lots and lots of content and do the transformation business work non-stop out of inspiration or desperation.