Using social media effectively is a wonderful medium for promoting your business on the web. The beauty of using social platforms is testing the waters to see what works and what doesn't. On that note, improving search engine rankings via social media is possible for anyone.
Scribd.com is a wonderful social platform for anyone to use. After registering for a free account, you can upload documents such as how to guides, recipes, educational stuff, and so on. You can also use Scribd as a means of increasing your online visibility.
The first step for finding new business using Scribd would be to take time to write original content. Don't copy and paste a blog post or web page and upload it as a Microsoft Word document or .pdf file to your Scribd account. Why not? Search engine crawlers will judge the content you copied and pasted from a blog post or web page as duplicate content. Take time to write an original document or .pdf file using Microsoft.com MS Word or Adobe.com. And remember to include relevant links to the topic of your document back to specific blog posts or web pages, so you can get traffic from readers on Scribd clicking links in the body of your content, as well as traffic from search engines that click on your Scribd title from search results and read what you've published. Writing original content and uploading it to your Scribd profile with links pointing back to your blogs and web pages will help improve rankings in search engines.
Improving SEO - search engine optimization is a patient process and can be achieved using Scribd, as long as you are sharing original and meaningful content to your Scribd profile.
The second step for getting business and steady streams of traffic to your site from Scribd is including relevant links in the body of your document. In the title of your document, you can include keyword rich terms and words to help increase visibility of your published document on Scribd.
You'll also want to hyperlink certain words and phrases within the body of your Scribd document to improve SEO and entice Scribd readers to tap the link with their computer mouse to read more. If you upload documents to your profile that are thought-provoking, people will always feel encouraged to click the link and visit the pages you linked to read more. This means a significant spike in web traffic, and possibly increased commissions from affiliate programs, if you have advertisements on your site. When including links to deep pages in your blog or website within the body of the document, don't go haywire and link every other word, because not only will you look like a spammer on Scribd and possibly have your Scribd account deleted, but, search engines will quickly catch onto your link spamming scheme and potentially de-list your documents, causing your sites search engine rankings to suffer. Link spamming is an absolute no-no.
The third step toward using Scribd to find new business is write original content and upload often. Uploading often such as every other day to Scribd builds rapport and trust with your readers. Additionally, it'll increase the probability of people referencing your Scribd documents on their blogs and website for years to come. When people embed the code form your documents on their sites, it virtually guarantees increased traffic, resulting in not just traffic, but increased profits. That is, if you're a full-time affiliate marketer or blogger who uses affiliate programs and unique content distributing as a means of generating online income.
Hopefully, this post inspired you in taking a creative approach toward content marketing and using Scribd as a platform for effectively promoting your site and potentially getting more business than hoped for.
Food for thought: Scribd is a great place to build readership loyalty, increase "side hustle millionaire" potential by selling your content, and earn rapport among your target audience. Not to be ignored in your affiliate marketing and blogging side hustle.