- About Lamar Advertising: Established over a century ago, Lamar Advertising has transformed from a modest sign company to one of the leading outdoor advertising firms in the U.S., boasting over 350,000 displays nationwide.
- Role of Account Executive: Account executives at Lamar are not just salespeople; they are relationship builders, campaign managers, and market analysts. Their responsibilities span from building and nurturing client relationships to overseeing campaign execution and analyzing market trends.
- Skills and Qualifications: Lamar seeks account executives with proven sales experience, excellent communication skills, analytical abilities, team spirit, and adaptability. Experience in advertising or related fields is a plus.
- Why Work at Lamar: Joining Lamar means becoming part of an industry leader. The company offers significant growth opportunities, an innovative work environment, and competitive compensation, making it a top choice for professionals in the advertising industry.
- Application Information: Those keen on this promising opportunity should visit Lamar.com for comprehensive details on the application process and to get a deeper understanding of the company's culture and values.
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Lamar Advertising
Lamar.com Advertising is one of the largest outdoor advertising companies in the world. They specialize in out-of-home advertising, which includes billboards, digital billboards, bus shelters, airport signs, and more. The company was founded in 1902, and over the years, it has established a strong presence across North America.
' The Role of Account Executive'
The position of an account executive at Lamar is pivotal. This role is not just about selling billboard spaces; it's about building lasting partnerships with clients, understanding their needs, and crafting advertising solutions that resonate with their target audience. An account executive (often referred to as an "AE") typically serves as the primary point of contact between a company and its clients. In the context of an advertising agency or an advertising company like Lamar, the role might encompass the following duties:
- Client Relations: Establish and maintain relationships with clients to understand their advertising needs and ensure that their campaigns are successful.
- Sales: Identify potential new clients, create sales pitches, and close deals. This involves understanding the value proposition of the advertising mediums offered by Lamar and matching those with the needs of potential clients.
- Campaign Management: Oversee the creation, implementation, and monitoring of advertising campaigns. This could involve coordinating with other departments like design, operations, and finance.
- Reporting and Analysis: Analyze campaign performance data to provide clients with insights and recommendations for future campaigns.
- Problem-Solving: Address any issues or concerns clients might have with their campaigns, ensuring they are satisfied with the service.
- Staying Updated: Keep up-to-date with industry trends and new advertising mediums or technologies to offer clients the best solutions.
For someone considering a role as an account executive at Lamar.com Advertising in Philadelphia, it would be beneficial to have:
- Strong communication and interpersonal skills.
- A background in sales or advertising.
- An understanding of the local Philadelphia market.
- Problem-solving abilities.
- Familiarity with digital tools and platforms related to advertising.
Key Responsibilities:
- Client Relationships: At its core, the role demands building and maintaining strong relationships with both new and existing clients. This involves understanding their needs, presenting suitable advertising solutions, and ensuring that the campaigns are executed flawlessly.
- Sales and Revenue Targets: As with any sales role, account executives will have targets. Achieving and exceeding these targets is crucial. This not only involves attracting new clients but also upselling and retaining existing ones.
- Campaign Management: Once a campaign is sold, the account executive oversees its execution. This means coordinating with the design and operations teams, ensuring that the advertisement is displayed correctly, and collecting feedback from clients.
- Market Analysis: An account executive should always have their finger on the pulse of the market. This involves staying updated on industry trends, understanding what competitors are offering, and identifying opportunities for growth.
- Feedback and Reporting: Regular reporting is a part of the job. Account executives will need to provide updates on their sales progress, offer insights into market trends, and gather feedback from clients to continually refine the company's offerings.
Skills and Qualifications
While each applicant will bring their unique flavor to the table, there are some fundamental skills and qualifications that Lamar Advertising looks for in an account executive:
- Sales Experience: A proven track record in sales, preferably in advertising or a related field, is essential.
- Communication Skills: The role involves constant interaction with clients, teams, and stakeholders. Being able to communicate effectively and persuasively is crucial.
- Analytical Abilities: Understanding market trends, analyzing sales data, and crafting strategic plans require a sharp analytical mind.
- Team Player: While individual performance is vital, the success of an account executive also hinges on their ability to work seamlessly with other departments.
- Adaptability: The advertising world is fast-paced. Account executives should be able to adapt to changing scenarios, be it in the market or with client requirements.
Why Choose Lamar?
For professionals, joining Lamar Advertising is not just about a job; it's about being part of a legacy. Here are some reasons why one might consider Lamar:
- Industry Leader: Being a part of one of the top outdoor advertising companies means access to top-tier resources, clients, and opportunities.
- Growth Opportunities: Lamar believes in nurturing talent. The company offers numerous avenues for professional development and growth.
- Innovative Environment: Lamar constantly evolves, and employees are encouraged to bring in fresh ideas and perspectives.
- Competitive Compensation: The company offers a competitive salary, bonuses, and other benefits that make it an attractive employer in the advertising industry.
If you or someone you know is considering this role, it would be a good idea to research any recent developments at Lamar.com Advertising, especially in the Philadelphia market. This would provide a better understanding of the current landscape and any specific challenges or opportunities in the region. Apply at Lamar Advertising in Philly for potential immediate consideration @: ApplyNow.Lamar.com. If you know someone actively seeking gainful employment in Luzerne County (Center City Philadelphia or the Philly suburbs), share this content with them on LinkedIn.com, Twitter.com, Facebook.com, Pinterest.com, Slack.com, Foursquare.com, GetPocket.com, Evernote.com, TikTok.com, e-mail. instant messenger.