Origins of the #LoLife #Fashion Gang in #Brooklyn

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  • Contributing Editor
    Administrator
    • May 2014
    • 2706



    Origins of the #LoLife #Fashion Gang in #Brooklyn


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    For those who don't know, the Lo Life fashion gang originated out of Brooklyn, New York. They originated in the early 1980s in the Flatbush section of Brooklyn, progressing across numerous neighborhoods throughout the borough. Lo Lives is a clan of inner-city youth on a mission to steal as much Polo.com as possible and show off their stolen goods designed by Ralph Lauren.

    Could you believe some Lo Lives from Brooklyn and across New York City were purchasing airline flights to Puerto Rico and possibly other parts of the world just to go boosting? Yes, this is very true. These people would known as "dedicated Lo Lives," committing themselves wholeheartedly to doing nothing more than boosting clothing made by Ralph Lauren. An assumed 90% of Lo Lives who boosted Polo by Ralph Lauren full-time were busted for shoplifting and allegedly served lengthy terms in the jailhouse.

    Back in the day, if you were caught walking in Flatbush Brooklyn walking by yourself dressed down in all Polo, heads would run up on you on Flatbush Avenue or anywhere. If you were caught walking by yourself in Fort Greene Brooklyn or Bedford Stuyvesant wearing the newest Polo knit sweaters, Polo rugby shirts, or Polo Stadium 1992, or Polo golf shirts, you were sometimes rocked by a gang of young man claiming to be Lo Lives, either by getting jumped, having a gun pulled on you, or one of the Lo Life fashion gang members flipping a razor blade out from underneath their tongues and putting it to your face threatening to slice your cheeks open, if you did it take off your Polo top. This is how serious Lo Lives loved wearing that 'Lo.

    If you wore Polo daily while a student in the New York City public school system back then, it was a wise idea to be gathered around groups of people to avoid a "Polo robbery by Lo Lives."
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