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  • #CPRL93: #PoloRalphLauren to Continue Reissuing Vintage CP-RL and Asscociated Garments from the 90's

    During the 1990's in the Flatbush section of Brooklyn, the Brooklyn Lo Life crew was running the show when it came to wearing Polo by Ralph Lauren. The Lo Lives were a famous boosting-shoplifting crew that emerged out of Brooklyn - Marcus Garvey Village and St. Johns & Utica Avenue in Crown Heights Brooklyn. These two crews from Brookly formed together from MGV & SJP and called themselves Lo Lifes. Formerly, MGV heads were known as United Shoplifters Association, while the St. Johns & Utica heads used to call themselves Ralphie's Kids. In these times and as previously mentioned, you couldn't be caught walking by yourself in any part of Brooklyn, whether it be Park Slope, Brownsville, Vandeveer projects off of Foster and New York avenue, Red Hook, Bushwick, Bedford Stuyvesant or anywhere else, if you didn't know people from other Brooklyn chapters of the Lo Lives crew. T...
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  • #Polo: Ralph Lauren Brings Back Classic Teddy Bear Knits and #92PoloSki



    Ralph Lauren, born Ralph Lifshitz from Bronx, New York, must've been keeping his ear tuned to the streets of Brooklyn and elsewhere. For years, people in the Flatbush section of Brooklyn, along with fellow New Yorkers from the other 4 boroughs, voiced their feelings loudly to "Polo Lauren" about bringing back the old school Polo classics from the 1990's. "Polo Ralphie" listened.

    Some of the famous Polo wearables from the 1990''s include:
    • Polo P-Wing
    • Polo Teddy bear
    • Polo Snow Beach
    • Polo
    ...
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  • #LoLife Movement in #Brooklyn and Throughout #NYC

    To this very day, cats are still striving to keep the legacy of Lo Life alive. Even rapper Jay-Z Read “BK Anthem” by Jay Z on Genius knew about the shiesty Lo Life movement. Back then, if you rocked that Lo and you walked for self, the best choice was to stay nearby the "yibs." Yibs, meaning where you lived. Today, it doesn't mean anything to boost Polo.com anymore. It was just a phase of life for most inner city youth back in the early 1990's. ...
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  • Boosting #Polo by #RalphLauren is 'Played Out'

    In the late 1980's, a small group of youngsters from Brooklyn formed a crew known as Lo Lives. The Lo Life crew was allegedly started by a guy who calls himself "Rack Lo." In that era, many inner city youth from parts of Brooklyn, particularly from the east Flatbush section, would band together and either ride the bus or most likely the NYC subway to Manhattan with intentions of boosting that Lo. Lo, meaning Polo by Ralph Lauren. Most of the Lo Lives from Brooklyn were so successful at boosting Lo that it became a full-time career for them and an addiction that spilled over into adulthood. Back then, boosting Polo.com was so serious that most Lo heads spent time in Spofford juvenile jail or headed off to Rikers Island all in the name of "boosting that Lo." Back then, if you were seen by yourself and didn't have props with you at the moment moving, cats would run up, circle you, and in some cases, flip a razor blade from underneath their tongue and put it to the side of your face and say "son, run that Lo, son." That's how serious the "Lo movement" was back then in Brooklyn. The Lo movement in Brooklyn became so popular that it spilled over to other boroughs of New York City. Real heads from Flatbush who stayed rocking Lo back in the day:...
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  • Origins of the #LoLife #Fashion Gang in #Brooklyn

    For those who don't know, the Lo Life fashion gang originated out of Brooklyn, New York. They originated in the early 1980s in the Flatbush section of Brooklyn, progressing across numerous neighborhoods throughout the borough. Lo Lives is a clan of inner-city youth on a mission to steal as much ...
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