How interesting. A discussion about the inception and amazing growth of the Ironman marathon. According to Andrew Messick, Chief Executive Officer of Ironman, he says and discusses:
"continued growth of the event more than 20 years after its inception and its fight to stay relevant and grow the brand in the face of mounting competition from other endurance events."
Changing your mindset beyond altering your diet can help you achieve more than running 26.2 miles. Running a marathon is more than putting on cardio turbo booster sneakers, drinking protein shakes and doing the transformation work out of inspiration or desperation. You must commit yourself to total health and being the change for others to follow.